"Do governments and marketers lie to us? All the time. Does that mean that the powerful (reproducible, testable and yes, true) invisible forces of economics, history and science are a fraud? No way. Once you go down that road, you’re on your own, no longer a productive member of a society built on rational thought. Be skeptical. Test and measure and see if the truth is a useful hypothesis to help move the discussion forward. Please do. But at some point, in order to move forward, we have to accept that truth can’t be a relative concept, something to use when it suits our agenda but be discarded when we're frightened or want to score a point." - Seth Godin
The truth works EVERY time it is tried!
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